Search Engine Marketing
This module is created as the best module for anyone who wants to master search engine marketing concepts. The foundations of search engine marketing are covered in this module, along with the essentials of SEO, keyword research, google adwords, PPC, CPA and ROAS. The course is ideal for anyone who wants to master the skills and knowledge required to thrive in the search engine marketing sector because it is designed for both beginning and advanced students.
- Setting up a new AdWords account from the beginning
- Understanding the different PPC temperatures and conversion intent
- Configuring and setting up conversion tracking, including tracking phone calls
- Tracking sales, revenue, and form submissions with AdWords
- Utilizing competitor reports and customer data to improve campaigns
- Increasing Quality Score and decreasing the cost per click
- Mastering targeting and A/B split testing for better optimization
- Scaling all types of campaigns, once better ROAS and CPA are achieved.
Social Media Management
Under our Social Media Management module, you will be learning how to handle social media accounts effectively and professionally for your personal branding, business or organization. From this module, you will learn to develop a social media marketing strategy, measure and analyse performance, generate and optimise content, and more. Entrepreneurs, business owners, marketers, and anybody else wanting to advance their social media management skills should take this module seriously.
The module covers the key objectives of Social Media Management, including;
- The basics of social media platforms (Facebook, Instagram & Twitter) such as planning, strategizing, scheduling and promoting.
- How to create a monthly calendar and implement it for small/medium or big businesses.
- The best-performing content types used by big brands.
- How to set up all platforms, gain followers and engage with them even if you’re not a designer.
- The importance of #Hashtags and how to use them to reach your target audience.
- Local, national and global case studies of brands who have achieved success with their viral social media content.
- The different types of content buckets and a campaign checklist.
- Tips to kickstart social media for a new brand, including competitor analysis.
- Different types of post designs and content tips work wonders on social media.
- 15 types of social media contests that you can run to engage your audience.
LinkedIn Marketing
Digital Scholar’s LinkedIn Marketing module will assist you in building your outstanding profile and creating successful LinkedIn marketing strategies. With more than six hours of training, you’ll discover the methods, techniques, and necessary equipment for LinkedIn marketing success. We also guarantee that by the end of the course, you’ll be equipped with the skills and data required to effectively market your company on LinkedIn.
The module covers the key objectives of LinkedIn Marketing, including;
- Understand the fundamentals of LinkedIn marketing.
- Develop the skills to create a professional and effective LinkedIn profile.
- Analyze the various features and tools available on LinkedIn for marketing purposes.
- Create strategies to engage and interact with target audiences on LinkedIn.
- Utilize various features to optimize content for search engine rankings.
- Develop the skills to create and manage effective campaigns on LinkedIn.
- Understand the importance of tracking and measuring the effectiveness of LinkedIn campaigns.
- Analyze and assess the impact of LinkedIn campaigns.
- Formulate methods to optimize engagement on LinkedIn
Search Engine Optimization
The Search Engine Optimization (SEO) module is created to assist you in getting the most out of the knowledge from current SEO. You’ll discover insider strategies for optimising your website for search results, as well as the best ways to produce content that will increase clicks and sales. The foundations of SEO, such as keyword research, on-page and off-page techniques, link development, and SEO copywriting, will also be covered. By the end of this module, You’ll be equipped with the knowledge necessary to specialise in SEO after completing the course.
The module covers the key objectives of SEO, including;
- Understand the importance of technical audits and how to conduct one on your own.
- Boost your website’s SEO with structured data markup.
- Optimize your website’s on-page content with appropriate keywords and page structure.
- Determine the ideal URL structure to influence crawl behaviour.
- Find effective methods for obtaining quality backlinks to your website.
- Use JavaScript frameworks to enhance technical SEO.
- Create XML sitemaps to better understand the content and index rates.
- Utilize structured data to extract entities and enhance your content.
- Develop a domain strategy, URL structure, and content plan for multiple countries.
- Learn link-building strategies to obtain backlinks from sites with over 30+ DA.
